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Targeted advertising

Target setting on Facebook and Instagram

Package

Targetologist

Work for 30 days on the project

$300

- After studying the sales object, we provide the minimum and optimal advertising budget plan (advertising budget from $300)

- Development of 5 sets of creatives (we convert to different formats 1x1, 9x16, if necessary, others)

- Writing advertising text

- Creation of creatives and texts for targeting
(from 3 to 7 working days)

- After that, the setting and selection of audiences takes place

- Creation of: User audiences,
Look-a-Like audiences, Search for customers based on the available customer base, checking similar audiences and intersecting audiences, and others...

- Installing a pixel on the site, if possible

- We conduct the test for the first 7 days and optimize
all companies

- Number of advertising companies up to 2 pieces
(Two different services)

- We test different advertising goals: Writing in Direct, Lead generation, Applications through the site (Google form)

- Technical support of created ads during project work (Optimization of advertising campaign audiences)

- Final analytics after the end of the advertising campaign to create a narrower audience
(At the client's request)

Package

E-commerce target

Work for 30 days on the project

$ 350

- After studying the sales object, we provide the minimum and optimal advertising budget plan (advertising budget from $500)

- Development of 5 sets of creatives (we convert to different formats 1x1, 9x16, if necessary, others)

- Writing advertising text

- Creation of creatives and texts for targeting
(from 3 to 7 working days)

- After that, the setting and selection of audiences takes place

- Creation of: User audiences,
Look-a-Like audiences, Search for customers based on the available customer base, checking similar audiences and intersecting audiences, and others...

- Installation of Facebook Pixel, Creation of catalogs and events on the site, if possible and necessary

- We conduct the test for the first 7 days and optimize
all companies

- Number of advertising companies up to 3 pieces
(Three different products/catalogues)

- We test different advertising goals: Writing in Direct, Lead generation, Traffic to the site, Conversions, Purchases
Online …

- Technical support of created ads during project work (Optimization of advertising campaign audiences)

- Final analytics after the end of the advertising campaign to create a narrower audience
(At the client's request)

Answers to constant questions

  • How do we work?
    The manager creates a WhatsApp/Telegram/Viber chat and adds our specialists. - Next, they send/reset the details for prepayment (which we discussed earlier). - Next, the team asks questions about the project and requests access. - After you have answered all the questions, the team does a detailed analysis (takes about 1 day). - Then they send the work plan. - etc. If you have questions or something is not clear, write in the general chat, the team will always help you!
  • What are the payment options?
    Payment can be made from any country in the world. Our company works on a prepaid basis, but under different conditions. 1. Payment through the freelance exchange. (50% advance payment, the remaining 50% after 15 days of work) 2. International transfer. (100% advance payment) 3. We are an LLC, payment according to the contract. (100% advance payment) 4. Other options. We always go to meet the client and find the best payment options.
  • What gives contextual advertising
    Contextual advertising provides high-precision targeting, allowing you to show ads to users who are actively searching for products or services related to your offer. This helps to increase the effectiveness of advertising campaigns and increase conversion, since the ads are seen by people who are potentially interested in them. Contextual advertising also provides a quick start and the ability to receive instant traffic to the site, which is especially important for new products or promotions. It provides flexible budget and campaign settings, making it affordable for businesses of all sizes.
  • How much does contextual advertising cost?
    The cost of placing contextual ads depends on many factors, including the competition for keywords, the quality and relevance of the ad, and the set budget. Prices can vary from a few hryvnias to several hundred hryvnias for each click, depending on the industry and the specifics of the target audience. The budget is determined by the advertiser and can be adjusted at any time depending on the results of the advertising campaign.
  • What is the difference between targeted and contextual advertising?
    Contextual advertising is shown to users who are looking for specific information in search engines and is based on the relevance of the ad to the search query. Targeted advertising, in turn, focuses on the interests, demographics and behavioral characteristics of users on social networks and other platforms. The main difference lies in the targeting methods: contextual advertising is aimed at queries, and targeted advertising is aimed at the audience.
  • What is contextual advertising?
    Contextual advertising is a type of Internet advertising that is shown to users based on their queries in search engines or according to the content of the web pages they are viewing. Such advertising is displayed in the form of text ads, banners or videos. The main goal of contextual advertising is to show an advertising message to those people who are interested in a product or service, that is, to those who are already looking for a similar offer on the Internet or are interested in similar topics.
  • How does contextual advertising work?
    Contextual advertising works as follows: when a user enters a query in a search engine or views content related to a certain topic, the system analyzes this data and displays relevant advertisements. The selection of ads is based on the keywords that the advertiser defines and the interests of the audience that it wants to reach. Advertisers pay for clicks on their ads (pay-per-click model, PPC) or for impressions (pay-per-impression model, CPM), depending on the strategy chosen. This approach allows you to effectively target the audience and attract potential customers who are interested in buying or receiving services.

Top freelance ↑

We occupy top places
on freelance exchanges!

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Rating on the stock exchange
freelance.ua

TOP-1 — Promotion in social networks (SMM)
TOP-1 — Search promotion (SEO)
TOP-1 — SEO-audit of sites
TOP-1 — Turnkey site
TOP-1 — Internet marketing
TOP-1 — Corporate style
TOP-1 — Internet stores

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Rating on the stock exchange
freelancehunt.com

TOP-3 - Promotion in social networks (SMM)
TOP-7 — Advertising in social media
TOP-7 — Designing pages in social networks
TOP-16 — Sales and lead generation

weblancer.png

Rating on the stock exchange
weblancer.net

TOP-1 — Social networks (SMM and SMO)
TOP-2 — Search engines (SEO)
TOP-6 — Internet stores
TOP-17 - "turnkey" sites

Customer reviews

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Alexey

Freelance.ua

Excellent performers. We continue our cooperation.
The guys quickly and qualitatively completed the task before them

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Elvira Kopilenko

Super Tim, the work was done by 120%, and I also received a gift in the form of a course on selling through social networks. Thank you for your work, I plan to work further. Good luck to the team and more satisfied customers!

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Anastasia Budko

Thank you for the work done. All the work was done promptly, qualitatively and with explanations for the "tea makers".

Setting up Instagram and Facebook ads for products and services

Ads targeting: a modern approach to promotion in social networks

ADS targeting: a modern approach to promotion in social networks that ensures accurate reaching of the target audience.

ADS targeting is an advertising mechanism that allows you to filter the audience of social networks according to specific criteria, so that your products are seen by only interested users. This is especially effective for targeted advertising on Instagram and Facebook, where you can tailor your impressions to the exact audience that is looking for your products or services.

By combining Instagram and Facebook under one Ads Manager, setting up targeted advertising has become even more integrated and effective. Our team offers ADS targeting setup services so you can use these platforms for maximum customer acquisition.

ADS targeting services

Many people are familiar with the “Promote” feature on Instagram and Facebook, which allows you to quickly set up ads. However, this method of SMM promotion often fails to provide accurate targeting, which can result in inefficient spending.

Our team uses proven techniques to set up targeted advertising to maximize the benefits of your social media campaign. We create holistic advertising campaigns that take into account the specifics of your business and offer targeted advertising services that include:


Full customization of advertising campaigns: Using Ads Manager, we customize all the necessary parameters for effective promotion of goods and services.

Manage multiple ads: We organize and optimize the work of several advertising campaigns simultaneously, ensuring their high performance.

Analytics and reporting: We thoroughly test different promotion strategies, analyze their effectiveness, and provide detailed reports on the results of Instagram and Facebook promotion.

Flexibility of advertising campaigns: We quickly copy or duplicate ads as needed, providing easy retargeting between different accounts.

We understand the difficulties of working with Ads Manager, especially for beginners, so our team takes care of all the complexity of the settings. By ordering promotion from us, you get not only budget savings but also a comprehensive approach to targeted advertising. Our creative designers and copywriters will create unique content that will draw attention to your brand, and targeting specialists will ensure the influx of new customers from various web platforms. We strive for maximum efficiency in everything we do!

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