Case Study: Setting up targeted advertising for tarot and divination services
Progress
Project
1
Fortune telling, clairvoyance, tarot cards, psychological help.
2
The purpose of advertising
"Direct and Messenger correspondence" - get leads using direct correspondence on Instagram or Facebook.
A person who is interested in your advertising offer clicks on the interaction button and gets into a direct chat with your account.
In Instagram it is Direct;
In Facebook it is Messenger.
Where a person immediately receives a welcome message from your company and a clarifying question. It can be a clarification or an immediate bonus for the started correspondence.
Plus, you can lay out different options for questions and answers that the client can ask, for example:
— Client "Can I get a consultation from you?"
— Auto-reply “Of course, I will help you solve your problem. I need to understand what is bothering you? Describe in as much detail as possible and I will be able to offer you options for a solution with the help of my services."
You can set any auto-responder to receive an instant response (even at late hours).
Budget
3
In the first month, $70 was spent on the test.
Then the advertising budget was $300 per month.
Advertising is done in the CIS countries.
The average price for starting correspondence on Instagram or Facebook is $0.14
4
Settings
More than 4 different audiences and 18 interests were used.
The timeframe for launching an advertising campaign was 24 hours, during which time we made 3 creatives for 3 companies, checked for compliance with Facebook rules and fully launched the company.
They worked on the project
Kristina
Krystyna is responsible for the visual concept of the product, a creative approach to the presentation of photo content. Her task is to help the customer formulate creatives for the target audience and visually package it so that it is perceived correctly.
Eugene
Yevhen is the main engine of our team's creativity. He is a logical thinker and analytical mind, but at the same time he can always impress our clients with a unique approach to business.
Denis
Denis is the voice of our company. He spends hours making sure our customers feel cared for and enjoy interacting with the company. If you have any suggestions or ideas, you can write to us.