Correspondence in Direct and Messenger
Bus transportation between countries
Progress
Project
1
Bus transportation between countries, bus transportation for both business and tourist purposes.
2
The purpose of advertising
"Lead generation" — obtaining leads using direct correspondence on Instagram and Facebook.
A person who is interested in your advertising offer clicks on the interaction button and gets into a direct chat with your account.
In Instagram it is Direct.
On Facebook, it's Messenger.
Where a person immediately receives a welcome message from your company and a clarifying question. This can be a clarification or an immediate bonus for the started correspondence.
Plus, you can lay out different options for questions and answers that the client can ask, for example:
Customer "What payment and delivery options do you have?"
Auto-reply "There is delivery through: Ukrposhta, Nova poshta. To send, please specify your phone, full name, city, post office number. There are the following payment options, etc."
You can set any auto-responder to receive an instant response (even at late hours)
Budget
3
In the first month, $100 was spent on the test.
Then the advertising budget was $270 per month.
Advertising is done in Romania, Moldova and partly in Ukraine.
The average price for starting correspondence on Instagram or Facebook is $0.15
4
Settings
More than 6 different audiences and 29 interests were used .
The time frame for launching an advertising company is 48 hours, during which time 4 creatives for 4 companies, a check for compliance with Facebook rules and a full launch of the company were made.
The project was developed by
Kristina
Krystyna is responsible for the visual concept of the product, a creative approach to the presentation of photo content. Her task is to help the customer formulate creatives for the target audience and visually package it so that it is perceived correctly.
Eugene
Yevhen is the main engine of our team's creativity. He is a logical thinker and analytical mind, but at the same time he can always impress our clients with a unique approach to business.
Denis
Denis is the voice of our company. He spends hours making sure our customers feel cared for and enjoy interacting with the company. If you have any suggestions or ideas, you can write to us.