Correspondence in Direct and Messenger
Clothing store on Instagram
Progress
Project
1
Clothing store on Instagram. Sale of women's goods, clothes and accessories.
2
The purpose of advertising
Direct and Messenger Messaging - Get leads through direct messaging on Instagram or Facebook.
A person who is interested in your advertising offer clicks on the interaction button and gets into a direct chat with your account.
In Instagram it is Direct;
In Facebook it is Messenger.
Where a person immediately receives a welcome message from your company and a clarifying question. This can be a clarification or an immediate bonus for the started correspondence.
Plus, you can lay out different options for questions and answers that the client can ask, for example:
— Customer "What payment and delivery options do you have?"
— Auto-reply "Delivery is available through: Ukrposhta, Nova poshta. To send, please specify your phone number, full name, city, post office number. There are the following payment options, etc."
You can set any auto-responder to receive an instant response (even at late hours)
Budget
3
In the first month, $100 was spent for the test.
Then the advertising budget was $470 per month.
Advertising is done in the CIS countries.
The average price for an initiated conversation on Instagram or Facebook is $0.25
This is the average price, in different countries and types of products the price for a message varies from $0.1 to $1.
4
Settings
More than 16 different audiences and 62 interests were used.
The time frame for launching an advertising company is 24 hours, during which time 22 creatives for 22 companies, a check for compliance with Facebook rules and a full launch of the company were made.
They worked on the project
Kristina
Krystyna is responsible for the visual concept of the product, a creative approach to the presentation of photo content. Her task is to help the customer formulate creatives for the target audience and visually package it so that it is perceived correctly.
Eugene
Evgeny is the main creative engine of our team. Logical thinking, analytical mindset, but at the same time can always impress our clients with a unique approach to business.
Denis
Denis is the voice of our company. He spends hours making sure our customers feel cared for and enjoy interacting with the company. If you have any suggestions or ideas, you can write to us.